Enormous progress has been made in traffic safety technology in recent years—advances that have contributed to improved roadway safety in many countries around the world.
Yet nearly 1.3 million people die each year on the world’s roads, and between 20 million and 50 million sustain non-fatal injuries. Globally, motor vehicle crashes are the leading cause of death for people under age 29, and the economic consequences are estimated at more than $500 billion dollars per year.
Clearly, more must be done to achieve road safety goals.
Higher performance retroreflective sign sheeting improves motorists’ ability to read and comprehend a road sign’s message.
This faster comprehension of traffic signs and road markings can reduce “eyes-off-the-road time,” a key factor in distracted driving, which is one of the leading causes of roadway crashes.
Higher performance sign sheeting also helps meet the challenges of changing headlight technologies, aging drivers, diverse vehicle types and government standards for improving traffic safety. Learn how.