• A simple guide to road safety

    Intro to the Science of Road Safety

    Traffic Safety Stats

    • Video Transcription:

      Enormous progress has been made in traffic safety technology in recent years—advances that have contributed to improved roadway safety in many countries around the world.

      Yet nearly 1.3 million people die each year on the world’s roads, and between 20 million and 50 million sustain non-fatal injuries. Globally, motor vehicle crashes are the leading cause of death for people under age 29, and the economic consequences are estimated at more than $500 billion dollars per year.

      Clearly, more must be done to achieve road safety goals.

    20-50 million non-fatal injuries on the world’s roads


    How traffic safety products can help

    • How Traffic Safety Products Can Help

      Advanced reflective sign sheetingpavement markings and work zone enhancements are essential for safe roadway navigation.

      These relatively low-cost traffic safety solutions have been shown to help reduce congestion and crashes.

    • reflective sign sheeting improves traffic sign comprehension

      Higher performance sign sheeting also helps meet the challenges of changing headlight technologies, aging drivers, diverse vehicle types and government standards for improving traffic safety. Learn how.